Seasoned marketing leader with expertise in integrated media strategy.

Skilled in digital media, analytics, and sports/entertainment marketing.

Resume/CV | Follow my posts on LinkedIn

I’m currently based in Jersey City (NYC metro area,) originally from Philadelphia. At Tatari, I am focused on driving business results for my OTT/Linear clients and supporting our growing Sports practice.

My technical expertise includes digital media and analytics, client onboarding, sports marketing, integrated marketing, and demand generation.

I am passionate about solving problems, uncovering opportunities, and optimizing campaigns for efficiency and growth.

I am also a lifelong learner, always eager to expand my knowledge and skills in the dynamic and evolving digital landscape.

Outside of the office - a crossword enthusiast, sneaker head, movie buff, aspiring-wannabe-DJ, weekend volleyball warrior, vinyl collector, and Philadelphia sports fan.

Philosophy

  • Leadership is setting the pace from the front and consistently establishing high standards

  • Speed matters in business. Many decisions and actions are reversible and do not need extensive study. [ I ] value calculated risk taking. (Bias for Action, Amazon)

  • Always assume positive intent

  • Remember the blue sky (Headspace)

  • Every MVP (most valuable player) starts as an MVP (minimum viable product)

With 13 years of experience in the Ad Agency and tech community, I have a proven track record of delivering results across multiple channels and platforms, including Linear TV, OTT/CTV, Digital Video, Digital Display, Email, Paid Social, Audio/Podcast, and CRM.

Experience

  • Deutsch NY/Campbell Ewald

    Rising from Assistant Media Planner to Media Supervisor, I played a pivotal role in digital and traditional media planning for iconic campaigns like "got milk?" and "Milk Life," earning recognition as the go-to expert for digital projects.

  • LevLane Advertising

    Leading offline and online media planning for diverse clients like Drexel University and Provident Bank, I identified optimization opportunities and streamlined LevLane media processes, ensuring seamless campaign management.

  • Horizon Media

    As the driving force behind Fanatics Sportsbook's integrated media strategy, I managed a team and orchestrated multi-channel campaigns, leading significant partnerships with NBC and delivering impressive results for clients like PayPal and SeaWorld Entertainment.

Client Work

Fanatics Sportsbook

PointsBet

Underdog Fantasy

SeaWorld Entertainment

Projects: Team Dignitas eSports / NY/NJ Red Bulls Sponsorship with Provident Bank

Campaigns: 2016 Summer Olympics, Refuel/Built with Chocolate Milk Campaign - Campbell Ewald/MilkPEP

Internships: Comcast Spectacor (Philadelphia Wings and Philadelphia Flyers Charity)

Sports and Entertainment

PayPal

Dave

Provident Bank

Drexel University MBA

Finance

Weight Watchers

Thesis

Got Milk? (Milk PEP)

Wellness

Accolades

  • MullenLowe Institute Delegate

    International week-long educational program targeted at the emerging leaders of MullenLowe Group’s worldwide network (July 2016)

  • NYU "UpStartU" Intrapreneurship

    Nominated for “UpstartU” Intrapreneurship Course with New York University, collaborated with (4) on brand safety and suitability product innovation (“con.txt”) and presentation to Agency and Founder/President (Nov 2019)

  • Licenses

    Google Ads Video Certification

    Google Ads Display Certification

    Reach shoppers with Sponsored Display (Amazon)

    Amazon Advertising Campaign Planning Certification

    The Trade Desk Edge Academy Certified: Marketing Foundations

“OOO” - Out of the Office